CLEAR CAR LEASING

Generating both B2C and B2B leads for the new CCL website.

  • 300% ORGANIC LEADS INCREASED
  • 34% PPC CONVERSION INCREASED

The Brief:

To increase leads and inquiries for the long-term leasing arm of Autohorn Fleet Services.

Clear Car Leasing offers a friendly, approachable service that removes the jargon from leasing a car, helping customers have a relaxing experience as well as leasing their choice of car at an affordable price.

Attracting consumer and business leads was both important, in addition to portraying the right messaging.

The Solution:

B2C Strategy: Attract users who had already researched car leasing and knew which car type and length of contract they required. Allowing this focus would help with the sales process and lead to an increased sale conversion rate.

B2B Strategy: Promote the benefits of leasing for businesses and start a conversation within the fleet management industry.

Combination of services delivered this strategy including:

  • INCREASING THE DOMAIN REPUTATION AND TRUST
    • Onsite SEO
    • Improving referral and brand based traffic
    • Backlinking
  • MAXIMISING RELEVANT TRAFFIC
    • GOOGLE ADS
    • BING ADS
    • SOCIAL ADS
  • INCREASING BRAND AWARENESS FOR B2C &B2B
    • SOCIAL MEDIA PLANNING
    • CONTENT MARKETING
  • WEB DEVELOPMENT
    • CREATE AN EFFECTIVE LEAD GENERATION WORDPRESS WEBSITE
    • CONVERSION RATE OPTIMIZATION (CRO)

LEAD FOCUSED WEBSITE DESIGN AND DEVELOPMENT

Following the successes of the short-term leasing strategy, developing a lead generation website that reflected key user journeys and encouraged users to contact the specialist team for a quote was paramount. Integrated within the Clear Car Leasing CRM system, the website has become part of the operational working of the Clear Car Leasing team.

OUTCOMES WE GET:

The success of Clear Car Leasing continues to grow, as does our partnership with their sister company Autohorn Fleet Services. Clear Car Leasing has seen some impressive results over the years which utilize the full marketing mix through the Naira team.

  • 10 Organic traffic increased 10 FOLD YoY since 2016
  • 300% Organic Leads increased
  • 50% of leads generated from Social media channels
  • 30% cost per lead reduced MoM