MILANI CONSTRUCTION RESIDENTIAL PROPERTIES

Supporting new infrastructure and generating leads.

  • 75% MORE USER ENGAGED
  • 23% INCREASE IN CONVERSION RATE

The Brief:

Miglani Construction was developing two residential properties which required pre-booking of a large number of residential flats and shop fronts.

This involved existing areas being grouped into areas supported by new Estate Agent Hubs. Deepak Miglani (CMD of Miglani Construction) wanted to ensure that all their locations remained to show above organic search listings.

The Solution:

We created location-based PPC campaigns with radius targeting covering 10 miles around the areas where there used to be both residential townships were being developed.

This ensured a good position so that people within these areas were still shown information about Miglani when searching for local estate agents. This also acted as a backup to organic search while work was being undertaken within the website when SEO listings may have been struggling.

We also updated their Google My Business locations to ensure that people were aware of their new locations.

IMPRESSIVE ROI AND ENGAGEMENT

Traffic has remained stable during the restructure and lead generation continues to grow. We continue to create effective campaigns across multiple channels and improve with ads being displayed across social channels and both Google and Bing. The focus was being on ‘selling your home’ in key locations.

OUTCOMES WE GET:

Although it is a difficult message to promote during unstable economic times and the increase in competition through online portals, the NAIRA team has produced a successful strategy in promoting MIGLANI to house BUYERS. We have utilized a wide range of channels, at different decision-making points, to support the quality service Miglani provides.

The partnership between Naira and Miglani continues to grow as additional services have been commissioned with a lead generation being the focus.10 Organic traffic increased 10 FOLD YoY since 2016

  • 75% INCREASE IN VISITORS
  • 757% INCREASE IN CONVERSIONS
  • 15% DECREASE IN BOUNCE RATE
  • 460% INCREASE IN CONVERSION RATE