THE PAPER BOX STORE

An interactive website to suit multiple audiences migrated from Magento 1 Community Edition.

  • 34% Increase in revenue
  • 49% Increase in transactions

The brief:

The Paper box has always had an impressive online presence and has sold a large range of paper products online to the business crafter. The Paper box wanted a new website that could compete in the paper market and allow for future growth which their existing Magento 1 system couldn’t offer.

The Solution:

Our technical SEO and CRO specialists became part of the project from the beginning. Reviewing user journeys, how existing organic traffic was achieved, and inputting into scope and specification documentation when required.

Once at the build stage, Naira’s team worked closely with Green-tech’s developers, supporting and reviewing the structure, mark-up, and product handling.

Activities are as…

CONSULTANCY SEO MIGRATION TECHNICAL SEO STAFF TRAINING
User journey recommendation Mapping of redirects from old websites to new Mark-up checks and recommendation Improving staff skillset for products optimization
Treatment of navigation across six brands Submitting new websites to search engines Technical audit on the beta website Demonstrating the core principles of SEO and search marketing
Category changes and product listings Reviewing and supporting on initial go-live stages Working closely with developers to ensure the website is easily crawled and indexed

Impressive User Experience:

As an extension of the Green-tech team, Naira provided a specialist skillset to help identify core organic growth activities and devised an SEO strategy that could be implemented by the Green-tech marketing team.

Outcomes we get:

At the point of go-live, the new websites were indexed and well-received with Green-tech’s client base. The improvements with indexing allowed for the new websites to grow organically and appearing high in search rankings. Results have had an impact on sales from new customers and increased engagement with existing customers. Naira continues to work with Green-tech on a number of other projects focusing on growth and online sales.

  • 25% Organic traffic for the main website increased
  • 25% New user traffic increased
  • 20% Increase in orders
  • 36% Increase in revenue

25%

Organic traffic for the main website increased

25%

Organic traffic for the main website increased

25%

Organic traffic for the main website increased

25%

Organic traffic for the main website increased