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Social media marketing is an effective way for companies of all types to reach out to prospects and consumers. This includes posting high-quality content on your social media accounts, listening to and communicating with your fans, reviewing your results, and running social media ads. Great social media marketing will propel the company to new heights, cultivating loyal brand supporters and even generating leads and sales. In this blog, we will talk about a social media marketing platform “Instagram”.

Instagram has taken the world by storm since its launch in 2010, with over one billion monthly users, it is ranked second after Facebook as the most accessed network. Instagram gives dramatic reach to companies with a public audience. Let’s learn more about Instagram statistics and how to use them.


As the popularity of Instagram increased, it became more difficult to keep up with the shared images and videos. Instagram reveals that when it was chronological, people skipped an average of 70% of their feed. Hence, they generated an algorithm that reorganized the feeds for people to see more content that was relatable to them. Instagram Algorithm mainly depends on-

Engaging content: The more they think you would “like” a particular post it’s likely to appear many times. According to Instagram, comments, likes, shares, and views for videos are the most critical engagements for the rating of the feed, which allows you to know how to plan your content.

Relationship: The algorithm assumes that you will be concerned with new content for users who have contact with your account in the past. You probably aren’t acquainted with your thousand followers if you run a brand account. But if the viewer is loyal to your content, the algorithm recognizes that consistently.

Timeline: The Instagram algorithm also assumes that the latest posts are most appropriate for individuals. Newer postings are often listed in newsfeed higher than the older ones. For brands, one of the best ways to increase your reach is to post when your audience is online which gives you a better chance of getting more likes and engagement.


Every social platform act as a tool. But you cannot efficiently use those resources without understanding what you are trying to create. There are many ways to use Instagram to achieve your business goals and it’s up to you how you do it. Marketing in Instagram may differ for various marketers. The first move is to understand the approach of your social media:

Goal: Some companies use Instagram to increase brand recognition, while others are using it to drive traffic on websites and sales. They help you create a community and provide your clients with customer service.

Content: A good starting point is to set up a marketing individual to help you respond to this question. And this must not be set forever; according to how your media posts work, you can still change your plan.

Know your audience: A little preliminary study will help you find out who can be reached when you think about marketing on Instagram. But that doesn’t mean that you should only use Instagram for your research. You can also try out other social media platforms to know more about your audience and currently what trend they are into.

Advertising: You can hit a larger audience with social media advertising than those that follow you. Instagram ads are now so strong that you can indicate precisely where the public will be seen. Based on demography, desires, habits, and much more you can build target audiences. You should start using ads to make massive improvements.

Having a huge fan base following Instagram has proven to be very important if you want to grow and make money out of your high-quality content.

It is also very easy to operate Instagram which makes it user friendly and you don’t have to be tech-savvy to know how to use it, which is why almost everyone owns an Instagram account and can create content of their niche and grow, irrespective of where you belong to or your age.

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